Measurement process
What to check each month
Traffic and discovery
- Which pages received pageviews?
- Which pages received search impressions?
- Which pages received clicks from Google?
- Which pages are indexed but not getting impressions?
Internal link strength
- Does each priority page have links from a hub, route map, or Shopify Style Guides page?
- Do money pages like birthday dresses, maxi dresses, mini dresses, tops, jeans, swimwear, matching sets, and new arrivals receive repeated internal links?
- Are any pages orphaned or only reachable from one place?
Content quality
- Does the page answer the search intent quickly?
- Does it link to the right EpicPlacess collection?
- Does it avoid duplicate wording from similar pages?
- Can the page be improved with a better intro, FAQ, or product path?
Authority signals
- Which pages earned backlinks or social mentions?
- Which pages were shared by influencers or posted on social media?
- Which topics deserve outreach first?
Use this checklist with the Search Visibility Plan and Internal Linking Plan.