Phase 2 structure

Internal linking plan for stronger crawl paths and ranking clarity.

With more than one hundred fashion guide pages live, the next ranking improvement is structure: connect the strongest hubs, avoid orphan pages, and keep shoppers moving toward EpicPlacess collections.

Internal linking rules

How the hub should connect

1. Every guide should point to a parent hub

Pages should connect back to a relevant hub such as the Dress Shopping Guide, What to Wear Guide, Route Map, Authority Hub, or a numbered fashion guide library.

2. Every page should point to a Shopify collection

The purpose of the guide hub is discovery that leads to shopping. Each guide should include at least one link to a matching EpicPlacess collection.

3. Avoid navigation overload

The header and footer should stay clean. New batches should connect through route maps and library pages instead of adding every page to global navigation.

4. Prioritize money pages

Birthday dresses, maxi dresses, mini dresses, tops, jeans, swimwear, matching sets, new arrivals, and best sellers should receive the strongest internal links.

5. Use authority pages as support

The FAQ, glossary, how-to guide, style advice page, and SEO action plan help the hub feel organized and useful instead of only keyword-driven.

Review the SEO Ranking Action Plan and Complete Route Map before adding more pages.

Ranking structure

Strong links make a large hub easier to understand.

This plan keeps the EpicPlacess guide network organized, crawlable, and connected to shopping paths.

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