Checklist
What makes a good outreach target?
Fashion relevance
- Publishes outfit ideas, boutique features, shopping guides, or seasonal fashion content.
- Audience matches EpicPlacess shoppers: dresses, nightlife, vacation, birthday, men’s fashion, or women’s fashion.
- Can naturally reference a guide page or collection without forcing it.
Authority and quality
- Real website with clear authors, active content, and visible audience.
- No obvious spam, casino, adult, or unrelated outbound link patterns.
- Content reads like a real publication, not a link farm.
Best EpicPlacess pitch angles
- Birthday outfit inspiration.
- Vacation packing and resort outfit ideas.
- Date-night and girls’ night styling.
- Founder story and small-business fashion brand angle.
- Seasonal style guides and boutique shopping routes.
Safe link targets
For broad outreach, link to the Shopify Style Guides page or Authority Hub. For specific topics, link to the matching guide page, such as birthday dresses, vacation outfits, going-out tops, or men’s denim outfits.
Review the Backlink Outreach Roadmap before starting outreach.